1. Go-to-Market & Positioning:
Shape the value proposition, pricing, and launch plan; translate R&D into a market-ready offering.
THERMATICS
As Operating Manger, Joshua LaPine is at the forefront of translating Thermatics’ deep-tech R&D, predictive atmospheric modeling and field validation, into a scalable business. He bridges technical execution with market reality by shaping go-to-market strategy, building commercial partnerships, and aligning product decisions with customer needs and investor expectations.
With an MBA and hands-on management experience across technical teams, Joshua ensures the company runs with operational discipline while moving fast from prototype to deployment.
I bridge technical development and business strategy, ensuring our work translates into real customer value and scalable growth.
Here's an overview of the role and responsibilities:

Shape the value proposition, pricing, and launch plan; translate R&D into a market-ready offering.
Runs customer discovery and pilots; manages partnerships and early revenue pipeline.
Builds pitch materials and milestones; leads investor outreach and grant/competition efforts.
Sets operating cadence (OKRs/KPIs, sprints, reporting); aligns teams and keeps delivery on track.
Supports incorporation planning, core contracts, IP/data basics, and vendor managementk.